The right to be beautiful is one of the highest prices we pay in the age of media. The right to be beautiful comes at a high price and media is the mastermind to its success. The term beauty is pain dates back to times before we were born. It has been translated into many languages of this world. The term does not get old.
What does it mean to be beautiful today? The small checklist of Westernised beauty. The long limbs that accompany slim curves and a flat stomach. The breasts that are firm and just the right kind of big. Not too big of course, but not small either.
The butt must be a cute curve that accompanies this perfect body. The lighter the better, but not pale. A few freckles maybe but not too many. A perfect set of white pearls. Small to medium lips.
A thin nose, also not too thin. If you are African then it must be the right kind of thin and round. Your dark skin must be smooth. Melanin beauty is the new trend.
The mastermind behind all this is, of course, the media. Media is the strict rule-maker who tells us that even if you do not fit into this, you can certainly pay for it. So we dedicate our time to work and use our money to buy our beauty.
Slimming pills. The skin routines, the makeup, the weaves to elongate our manes. The master takes money from everyone, he is not selective of culture and background. If you can pay, you are okay.
What we tend to realise too late is that we pay more than money to be beautiful. We pay with our minds, our energy and our hearts. We spend much time desiring that by the time we have acquired all we think we should, we are too tired to enjoy it.
Our dear master media is never satisfied. When you reach a new goal, there are always new ones to aspire to. America alone spent 16 billion dollars on plastic surgery in 2016. Britain comes third after America and Brazil, spending a whooping £180 million on plastic surgery a year.
How much would it take to end world poverty? $175 billion a year for 20 years. Which is estimated to be less than 1% of the collective earnings of the world’s richest.
Of course, we do not owe the world our hard-earned money. We do not owe them the satisfaction and happiness that our hearts desire. Yet, we seem to owe the world our bodies.
How much does it cost to doubt yourself? How much pain can you pay to live in a constant state of unhappiness with the way that we were born? How much is the world really taking from us besides our money?
The purpose of this article is not to question where people spend their money most. The purpose is to lead us on to a little thinking trail. One that dares take us off the one path we have been following, and that seems to have no end destination.
The shutdown is a clear demonstration that all we thought was real is not actually what fuels the engine to this world. That nature can snap her fingers and all will come to a halt. How much are we really paying, for our right to be beautiful?