The music industry is having a ‘blackout’ in response to George Floyd’s death last week. Today is Blackout Tuesday and many artists, music labels, and others have taken today off in support of an important initiative.
Atlantic senior directors of marketing Brianna Agyemang and Jamila Thomas decided to start the initiative as a response to murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and many other black citizens at the hands of police brutality.
Labels like Universal Music Group, Sony Music Entertainment, and Warner Music Group in conjunction with Atlantic Records Sony/ATV, Apple Music’s Ebro Darden, DefJam, and more showed their solidarity on social media sharing a post stating that Tuesday, June 2nd will be observed as “Blackout Tuesday”.
Some posts use the hashtag “#TheShowMustBePaused” which is the opposite of the industry’s saying that we’re used to being, “the show must go on.”
In DefJam’s statement, the executives vowed to “stand with our colleagues, our artists, and our community in observance of BLACKOUT TUESDAY.”
On the initiatives Instagram page (@theshowmustbepaused), a statement was posted saying that “Tuesday, June 2nd is meant to intentionally disrupt the workweek. It is a day to take a beat for an honest, reflective, and productive conversation about what actions we need to collectively take to support the Black community.”
The creators asked for the music industry “at large, including major corporations and their partners who benefit from the efforts, struggles, and success of black people” to be held “accountable.” As well as to ask those corporations to “protect and empower” the black artists that they represent, with June 2nd being the starting day for the initiative.
Musicians like Cardi B have gotten involved, posting just a plain black post with the hashtag #blackout in support of the initiative. Beyoncé filmed an Instagram video urging fans to sign a petition seeking “justice for George Floyd”. As well as Billie Eilish, Ariana Grande, and many others who have been raising their voices.
Today is just the start as the initiative will keep growing. More labels from the music industry will get on board and as stated on the @theshowmustbepaused post, “This is not just a 24-hour initiative. We are and will be in this fight for the long haul. A plan of action will be announced.”