A$AP Rocky turned his commercial directorial debut into a delightful family affair.
The rapper, 34, directed and starred in the latest Beats Studio Pro ad, featuring his new single “RIOT (ROWDY PIPE’N),” alongside his partner, Rihanna. In the ad, Rocky is busy working in his home studio when Rihanna calls out from another room, requesting him to go to the store for diapers.
“Babe! Can you go to the store? We ran out of diapers,” she asks.
Rocky embarks on a dash to the AWGE Bodega, named after his creative agency, but faces the pursuit of fans and paparazzi on his way there and back. Inside the store, he grabs a pack of AWGEY diapers, with their 14-month-old son RZA modeling on the package.
Despite the riotous chaos surrounding him during his return, he manages to make it home and places the diapers on the table. However, his work mode is interrupted once again as he hears Rihanna’s voice from the next room.
“Babe! You gotta go back. These are the wrong size!” she exclaims as the commercial concludes.
The 35-year-old singer, who is currently expecting their second child, recently shared a heartwarming snapshot of Rocky holding RZA up in the air in a pool overlooking the ocean during sunset.
“My Bajan boyz…🇧🇧❤️,” the “Umbrella” singer captioned the photo.
Rihanna proudly showcased her baby bump during her iconic 2023 Super Bowl halftime performance.
Following the announcement of her pregnancy, a source disclosed to SurgeZirc UK that the performer “wants several kids and is happy that her son will have a sibling come summer.”
“She loves parenting with Rakim. They are great together,” the insider added, referring to A$AP Rocky by his real name, Rakim Mayers.
In an interview with British Vogue in March 2023, Rihanna shared that having a child with the rapper has deepened their bond.
“We’re best friends with a baby,” the “Diamonds” singer said. “We have to be on the same page, but we’ve always kind of had that in our relationship. Everything changes when you have a baby, but I wouldn’t say it’s done anything but made us closer.”