Threads, the Twitter rival from Meta, has made an impressive start. Within just four days of its launch on Wednesday evening, the app has already amassed over 100 million users, as reported by Quiver Quantitative’s Threads Tracker.
The fact that Threads is a sibling app to Instagram has undoubtedly contributed to its success, with the image-sharing platform’s billion-plus users easily signing up—except for those residing in the European Union, where the app is not yet available.
Mark Zuckerberg, the CEO of Meta, has been providing regular updates on Threads’ user numbers.
The app attracted 10 million users within the first seven hours and surpassed 30 million by Thursday morning. Approximately 24 hours later, that figure had more than doubled.
However, Threads is still in its infancy and lacks essential features that many users consider crucial.
Currently, it offers minimal accessibility options, with no provision for appending alt text to images for screen reader users.
The search function is limited to usernames, hashtag support is absent, and posting to Threads from the web is not possible.
For Twitter users accustomed to a chronological feed, the absence of such a feature on Threads is particularly disappointing.
Instead, the algorithmic feed primarily showcases brands, influencers, and celebrities, making it challenging for users to keep up with posts from friends and family.
While a chronological feed is in the pipeline, Twitter may remain the preferred choice for up-to-the-minute news for many individuals.
Adam Mosseri, the head of Instagram, acknowledged that politics and hard news will inevitably appear on Threads, as is the case to some extent on Instagram.
However, he emphasized that the platform has no intention of actively promoting those verticals, as the potential benefits in terms of engagement and revenue are outweighed by the risks of scrutiny, negativity, and integrity associated with them.
Mosseri believes that the platform can thrive by focusing on the numerous vibrant communities in sports, music, fashion, beauty, entertainment, and more, without delving into politics or hard news.
Quiver Quantitative’s Threads Tracker utilizes data extracted from Instagram users’ profiles, as explained by the tool’s co-founder, Christopher Kardatzke.
By examining the profiles of new joiners, Kardatzke can estimate the number of users who have signed up.
These estimates appear to align with Zuckerberg’s posts on Threads regarding user milestones.