When Instagram introduced Threads on July 5th, Meta CEO Mark Zuckerberg made his first tweet in 11 years, using the Spider-Man pointing meme to take a dig at Elon Musk. Little did he know that the meme would turn out to be more fitting than expected.
As reported by SurgeZirc UK, the launch of Instagram’s Threads had an unintended consequence for another app sharing the same name.
Threads, a Slack alternative that has been available since 2019, experienced over 880,000 downloads on iOS between July 6th and July 12th, according to estimates from Data.ai shared with the publication.
Previously, the app had very few downloads, but during this period, it became the 52nd most downloaded app globally on the App Store.
It even managed to break into the top 10 in several European Union countries, including Germany, Spain, and Italy.
This surge in popularity could be attributed to the unavailability of Instagram’s Threads in the EU, as Meta has started blocking users attempting to access the service through a VPN.
Additionally, due to owning the threads.com domain, Threads (the Slack alternative) has observed a significant increase in website traffic.
The company has even added a badge on its homepage explicitly stating that it is not associated with Instagram.
A similar disclaimer can be found on the company’s Twitter profile, where they affirm their lack of affiliation with Meta but welcome users to stay.
While Meta and Threads are not the first companies to share the same branding, SurgeZirc UK points out that there are several companies named Lightyear and other instances of overlapping names in the tech industry.
However, it is worth noting the irony in the fact that Threads, the workplace chat app, was co-founded by Rousseau Kazi, a former Facebook product manager.
Furthermore, Meta had previously operated an Instagram companion app confusingly named Threads. It seems originality may be lacking in Silicon Valley.