Elon Musk has announced that Grok will no longer be able to generate sexualised images of real people without their consent, following intense criticism of the tool’s use on X.
The X owner said new online safety measures had been introduced after a fierce row over the so-called “nudification” of women and children on the platform.
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Downing Street welcomed the move, saying it supported Sir Keir Starmer’s stance after he warned of action if X failed to address the issue.
Sir Keir previously branded Grok and X “disgusting and shameful” and said he was prepared to change the law if necessary. Broadcasting regulator Ofcom has also confirmed it is opening its own investigation into the controversy.
X Introduces New Online Safety Restrictions on Grok
Last week, X initially said the nudification feature would be restricted to paying subscribers. However, in a statement published on Wednesday night, the company confirmed a tougher approach, including outright bans in certain regions.
“We have implemented technological measures to prevent the Grok account from allowing the editing of images of real people in revealing clothing such as bikinis,” the company said. “This restriction applies to all users, including paid subscribers.”
X added: “We now geoblock the ability of all users to generate images of real people in bikinis, underwear, and similar attire via the Grok account and in Grok in X in those jurisdictions where it’s illegal.”
Elon Musk Clarifies Grok Image Rules and Regional Laws
In a separate post on X, Musk outlined how Grok is intended to operate under its content settings.
“With NSFW (not suitable for work) enabled, Grok is supposed [to] allow upper body nudity of imaginary adult humans (not real ones) consistent with what can be seen in R-rated movies on Apple TV. That is the de facto standard in America.
“This will vary in other regions according to the laws on a country-by-country basis.”
No 10 Welcomes Move as Ofcom Investigation Begins
A No 10 source said the changes marked a political win for the Prime Minister.
“This is a vindication for Keir Starmer who has shown he will always stand up for the people of this country – including the most vulnerable – against the powerful.”
Ofcom’s investigation will run alongside the new restrictions as scrutiny over AI-generated content on major platforms continues to intensify.
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