Paramount and other studios will not be able to release their movies due to coronavirus outbreak, which has prompted social distancing and lockdown in most countries. Most studios are currently sending theatrical releases to streaming companies like Netflix.
But it seems Paramount is breaking rank. Both “Deadline” and “Hollywood Reporter” noted that Paramount is releasing the romantic comedy “The Lovebirds“ on Netflix immediately after it cancelled its theatrical release. This is about the first time one of these cancellations will be going to third-party streaming service.
However, we weren’t able to get when and where it will be available, but it’s obviously going global mostly now that Covid_19 has got most people staying at home bored. The Issa Rae and Kumail Nanjiani flick were originally scheduled to premiere on 3rd April 2020.
Do you feel this is strange? Don’t worry, I feel the same way, but Paramount has so far offered yanked movies like “Sonic the Hedgehog“ as digital purchases, that’s something to hang on. Meanwhile, as CBS All Access is concentrating on TV shows, this is theoretically a time to drive viewers to that service instead of a competitor.
It may boil down to history as it seems Paramount has an established relationship with Netflix that has given birth to multiple projects, including “The Cloverfield Paradox” and a planned “Beverly Hills Cop” sequel.
However, I feel that’s a fair deal because Netflix has a larger viewership than Paramount, it doesn’t matter what it feels – it’s a golden opportunity for the studio’s to revive its investment instead of delaying the movie’s release.
You can stick to your Netflix app for you to see when it drops.