SurgeZirc.co.uk Cookie Policy
SurgeZirc.co.uk (“we,” “our,” or “us”) uses cookies and similar technologies to improve your experience, provide personalised content, and ensure our website functions correctly. This Cookie Policy explains what cookies are, how we use them, and your choices regarding them.
By using our website, you consent to the use of cookies as described here, in combination with the cookie consent banner already displayed on the site.
1. What Are Cookies?
Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website. They help websites:
Recognise your device on subsequent visits.
Remember your preferences, login details, and shopping cart contents.
Improve navigation and website performance.
Deliver relevant advertisements based on your interests.
Collect anonymised data to enhance user experience.
We may also use web beacons (pixels or tags) embedded in images to collect limited information such as cookie numbers, timestamps, and page details. These are used to track campaign effectiveness and do not identify you personally.
2. How We Use Cookies
We use cookies for several purposes:
To ensure the website functions correctly.
To monitor and improve website performance.
To personalise content and communications for registered users.
To serve relevant advertising and track ad campaign effectiveness.
To manage third-party commercial relationships, including affiliate links and advertising networks, without affecting editorial independence.
3. Types of Cookies We Use
Cookies can be categorised by duration and function.
3.1 By Duration
Persistent Cookies: Remain on your device for a specified period and are activated on each visit.
Session Cookies: Temporary cookies that are deleted when the browser is closed.
3.2 By Function
Strictly Necessary Cookies – Required for website operation. Examples:
User registration and login
Shopping cart functionality
Unique visitor identification
Performance Cookies – Collect anonymised statistical data to improve website experience. Examples:
Page views and visit duration
Navigation paths
Analytics for content optimisation
Functionality Cookies – Remember user preferences to personalise your experience. Examples:
Language or region selection
Saved login details
Display preferences
Advertising / Targeting Cookies – Deliver ads relevant to your interests and measure campaign effectiveness. Examples:
Interest-based advertising
Retargeting users who previously visited the site
Social media advertising campaigns
4. Cookie Table
| Cookie Name | Type | Purpose | Duration | Third-Party? |
|---|---|---|---|---|
session_id | Session | Maintains your session while browsing | Session | No |
user_pref | Persistent | Stores language/region preferences | 1 year | No |
analytics_id | Performance | Tracks visitor behaviour for analytics | 2 years | Yes |
ad_tracking | Advertising | Tracks interests for targeted ads | 6 months | Yes |
social_pixel | Advertising | Measures social media ad engagement | 3 months | Yes |
Note: This table represents the main cookies used by SurgeZirc.co.uk. Your browser may contain additional cookies set by third-party services. The exact names and durations may vary.
5. Managing Your Cookies
You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings:
View and delete cookies individually.
Block cookies from certain sites or third parties.
Receive notifications when a new cookie is issued.
Accept or reject all cookies (note: some site functionality may be lost).
For targeted advertising, you can also opt out at Your Online Choices UK.
6. Third-Party Cookies
Some cookies are set by third-party partners for analytics, advertising, or social media purposes. SurgeZirc.co.uk does not control these cookies but ensures that all partners comply with privacy regulations.
7. Your Privacy
Information collected via cookies is considered personal data under GDPR and UK law. SurgeZirc.co.uk uses this data responsibly and in accordance with our Privacy Policy. We do not sell your personal information and use it solely to enhance your online experience or deliver relevant content and advertising.
8. Updates to This Policy
We may update this Cookie Policy to reflect changes in technology, law, or business practices. The “Effective Date” will indicate when the policy was last updated.
9. Contact Us
For questions about this Cookie Policy or your privacy:
Email: privacy@surgezirc.co.uk
Address: SurgeZirc UK, 707 Castle Court, The Minories, DY2 8PD.
