A kindness economy is what the future is propelling towards. The covid19 is propelling towards a future of what is termed a kindness economy.
Mary Porter observes this phenomenon as a future where a company’s success will be shaped by how it treats consumers and its staff. This is a demonstration of technology and the public’s realisation of its power.
By this I mean that the internet has opened up different ways for people to connects and express themselves. Letters of complaints are a thing of the past when you can simply tweet and tag what company you want to complain about.
The covid19 shutdown has shined a light upon this relationship between customer and businesses. In the early days of the shutdown, JD Witherspoon found their name attached to a #boycott hashtag on twitter. This came about when its staff expressed concerns over their having to work during the shutdown.
As opposed to the above, repair shop Timpson found itself under much praise for topping off their employees’ salaries so that their incomes are not reduced. This goes to show that the public’s morale about a particular company shapes its success.
This and the rising public concern of climate change and the global carelessness with which we have handled natural resources on the planet. The call for more sustainable ways for businesses to run is getting louder and can surely no longer be ignored. The destruction of natural habitats may have led us to being exposed to this virus, and threatens to expose us to more dangers.
Do you ever get that feeling of powerlessness, when you think about how there are so many unfair and unlawful things that are happening in the world?
What the kindness economy reaches for is that consumers both individually and collectively do in fact have power. Wherever they spend their money is a form of support for that particular organisation and who they stand for. May we take a power back on dollar at a time.