TikTok obviously knows how to keep it current vibe going as it has hired a pro with the source for streaming videos. The social network Parent company ByteDance has hired Kevin Mayer, who was Disney’s chairman for streaming services like Disney+ and Hulu, as TikTok’s CEO.
Kevin Mayer will also serve as ByteDance’s COO and will be charged with the responsibility to foster the “global development” of the larger company as well as music, gaming and other fields. The new boss will resume duty by 1st of June this year.
According to The New York Times, Mayer was also looking at stepping in the place of Bob Iger as Disney’s CEO but wasn’t in a hurry to leave after Bob Chapek got the position.
Kevin Mayer was responsible for Disney’s internet success strategy for many years. He also worked on associated websites like Go.com and ESPN.com, but most recently rose to prominence following his overseer role for the Disney+ launch.
Disney+ has enjoyed early success with more than 50 million subscribers in less than six months (some of them due to a link with India’s Hotstar). And now, it’s going to make even more success with most movie theatres closed due to the coronavirus pandemic, it’s one of the few ways Disney has to distribute new movies to the public.
Kevin Mayer is definitely coming with his experience with streaming videos and more to make a difference, but we aren’t sure of how exactly the new boss will shape TikTok when he finally takes over by June. Good news is that little effort now will yield many results considering the current times.
Sensor Tower has said that TikTok app had 11 million downloads in March as lockdowns intensified, or nearly twice as many as in December. There’s plenty of demand and Mayer’s task is to sustain that success even when lockdown goes away completely.