Many people may not be willing to take-up the new Covid vaccine despite the increase in infection rates prompting concerns of low take-up.
In an effort to convince more people to get immunised, NHS managers consider enlisting “very sensible” famous people and “influencers” with more followers on social media. A number of people including some NHS staff have cast doubt on the effectiveness of the Oxford vaccine raising fears of low take-up.
Under the campaign, doctors who oftentimes appear on television and radio talking about health issues as they have already assumed the trust of the public.
A source with knowledge of the campaign said: “There will be a big national campaign [to drive take-up]. NHS England is looking for famous faces, people who are known and loved. It could be celebrities who are very sensible and have done sensible stuff during the pandemic.”
As of now, no names of prominent figures or doctors have been confirmed but NHS experts have privately that the footballer Marcus Rashford, who has gained support for his child food poverty campaign, which has prompted two government U-turns.
The government of the UK has refused to publish details of the campaign. “An effective vaccine will be the best way to protect the most vulnerable from coronavirus and the biggest breakthrough since the pandemic began, potentially saving thousands of lives”, a government spokesperson said.
“Vaccines will only be authorised for use if they have met the strict safety and effectiveness standards of the UK’s medicines regulator.”
NHS targets to recruit airline cabin crew, firefighters and unemployed individuals as vaccinators who will be trained and paid £11.20 an hour to administer the jabs.