Kim Kardashian officially launches a new SKIMS shapewear collection and her KKW x ALLISON beauty collection is also coming out very soon.
The reality star has been promoting both brands as she becomes more popular in the shapewear and beauty industries.
Her SKIMS shapewear brand is a ‘solution-focused approach to shape-enhancing undergarments’ which she launched in 2019 with her latest collection being a classic cotton line with her signature logo weaved into the fabric.
Kim really went out of her way with advertising this latest line by including a massive building-sized billboard of herself modeling the items.
She shared a post to Instagram, talking about the giant image which was advertised on the side of the Andaz hotel, Kim said: “Swipe to look at the billboard how crazy is this.”
View this post on Instagram
Coming Soon: SKIMS SKIMS SKIMS — This is one of my favorite collections! If you look closely, the pattern is SKIMS pointelle detail. OMG swipe to look at the billboard how crazy is this. Available in 5 colors and in sizes XXS – 4X on Thursday, August 27 at 9AM PT / 12PM ET exclusively at SKIMS.COM. Join the waitlist now to receive early access to shop before SKIMS SKIMS SKIMS sells out. Go to my stories to see the full collection
Kim Kardashian also launches a new collection called KKW x ALLISON. She has been working on a collaboration with her longtime best friend Allison Statter on her beauty range which she started in 2017.
The pair are bringing out the new collaboration on a beauty collection that features ‘versatile and compact glam essentials for the everyday busy woman who wants to take her look on-the-go.’
The KKW x Allison’s sentimental PR package comes in a box-shaped like an envelope that features the address of the friend duo’s favorite clothing store, Camp Beverly Hills.
The box is covered with many personal touches, including photos of the pair from their youth.
The new beauty collection will include a 6-pan eyeshadow palette with tones ranging from metallic lavender to matte warm chocolates and KKW Beauty’s best-selling lip crayon in addition to two 3-in-1 face palettes and of course a clear lip gloss.
The highly anticipated collaboration will be officially launched on August 28th, 2020, at 12 PDT.
View this post on Instagram
I'm so excited to announce my @kkwbeauty collaboration with my best friend, @allisonstatter! KKW x ALLISON: A collection featuring versatile and compact glam essentials for the everyday busy woman who wants to take her look on-the-go. This collection includes a 6-pan Eyeshadow Palette with tones ranging from metallic lavender to matte warm chocolates, the return of KKW Beauty’s best-selling Lip Crayon in two new shades, plus two 3-in-1 Face Palettes and a clear Lip Gloss. Our #KKWxALLISON collection Launching on Friday, 08.28 at 12PM PDT exclusively on KKWBEAUTY.COM