Apple and Amazon were the few bright tech spots last year following a fairly bleak tablet market in the year. IDC analysts recently dropped an estimation that shows that tablet shipments for 2019 dropped by 1.5 percent compared to 2018, with some brands making new marks.
We could say that the lonely bright spots were Apple and Amazon, whose market shares moved forward to 34.6 percent and 9 percent on the strength of stronger shipments. Even technology giants like Samsung, Huawei, Lenovo and a few other had their share and shipments drop.
Although, the researchers didn’t explain why exactly the tablet world had such result over the whole year, but its fourth quarter statistics provided some facts as to why it was so. Apple had a turn around in 2019 as it took an aggressive approach in updating its tablets, and its adopted lower-cost models were mainly successful and could account for it result.
The 10.2-inch iPad claimed to have represented almost 65 percent of Apple’s shipments. Amazon is particularly dealing with a clear decline in the United States, although its budget Fire tablets grabbed a boost through discount program like the Black Friday sale which took place at the later part of 2019.
That wasn’t the case for rivals like Samsung who fared well with keyboard-friendly tablets like the Galaxy Tab S6, although it wasn’t enough to cover for a far dropped demand for its other products. Then, Huawei and Lenovo, performed the best they could around their home territory of Asia-Pacific but crashed badly in other places like the US where Trump’s ban on Huawei contributed to a large flop.
We could also say that the staggering market leaves at least some of these companies in a tight spot, we said so because there aren’t enough answers to our questions. For Samsung, it may need to shore up its budget tablet sales or shift a better part of its interest to the high end, while the reverse seem to be true for Huawei and Lenovo.
Although Apple and Amazon seems to be shining in a world where others are searching for breakthrough, they do not need to spread wings for celebration otherwise their rivals whom obviously aren’t sleeping now device a better strategy to overtake them.